Privacy Policy

Effective Date: January 1, 2025  ·  Last Updated: January 1, 2025

Woodstock Medical Aesthetics ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website woodstockmedaesthetics.com or contact our practice.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Information We Collect

We may collect the following types of information:

• Personal Identifiers: Name, email address, phone number, and date of birth when you submit a contact form, request a consultation, or book an appointment.
• Health Information: Medical history and treatment preferences you provide in connection with our services. This information is handled in accordance with HIPAA.
• Usage Data: IP address, browser type, pages visited, and time spent on our site, collected automatically via cookies and analytics tools (including Google Analytics and Google Tag Manager).
• Communications: Messages you send us via email, phone, or our contact form.

2. How We Use Your Information

We use the information we collect to:

• Schedule and manage appointments and consultations
• Communicate with you about services, results, and follow-up care
• Improve our website and user experience
• Send occasional promotional communications (with your consent)
• Comply with legal and regulatory obligations
• Analyze site traffic and marketing performance

3. HIPAA & Medical Information

As a medical aesthetics practice, we are committed to complying with the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) you share with us is used solely for treatment, payment, and healthcare operations purposes. We do not sell your medical information. A separate Notice of Privacy Practices is provided at the time of your first appointment.

4. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. We use Google Analytics and Google Tag Manager for this purpose. You may manage your cookie preferences at any time using the cookie consent banner on our site, or by adjusting your browser settings.

We implement Google Consent Mode V2, which means analytics data is only collected with your permission.

5. Sharing Your Information

We do not sell or rent your personal information. We may share information with:

• Service Providers: Third-party vendors who assist in operating our website and booking system (such as Jane App), under confidentiality agreements.
• Medical Director: Dr. Jennifer Beatty, MD, in her role overseeing clinical care.
• Legal Requirements: When required by law, court order, or government authority.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Medical records are retained in accordance with Vermont state law and HIPAA requirements.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal retention requirements)
• Opt out of marketing communications at any time
• Withdraw cookie consent

To exercise these rights, please contact us using the information below.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

9. Children's Privacy

Our services are intended for adults 21 years of age and older. We do not knowingly collect personal information from individuals under the age of 21. If you believe someone under 21 has provided us with personal information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.